About

We built Declario because proposals kept disappearing after we sent them.

Declario is software for creating, sending and following up on proposals, built and run by Binary Brain Technologies sp. z o.o. in Poland. This page explains why it exists and what we hold it to.

The problem

A sent proposal goes quiet.

We were tired of sending proposals into the void. You spend days on the scope and the pricing, send the document, and then hear nothing. You do not know whether it was opened, passed on to someone else, or never read at all.

So the follow-up becomes a guess. Too early and you sound pushy; too late and the decision has been made without you.

The insight

Silence is not the same as no.

Most of what you need to know happens after you press send: whether the proposal was opened, how far it was read, whether the client came back to the pricing. That information exists. It was simply never shown to the person who sent the proposal.

A proposal opened three times needs a different follow-up from one that has never been opened. Knowing which is which is most of the work.

The product

A proposal that reports back.

Declario follows a proposal through its life, in the order you already work.

  1. Build

    Put the proposal together from content blocks such as scope, pricing, timeline and terms, or start from a template.

  2. Send

    Share it as a link. Your client reads it in a browser, with no account and nothing to install.

  3. Signal

    See when it is opened, how far it is read and how long the pricing section is on screen.

  4. Act

    Follow up based on what actually happened, yourself or with a follow-up sequence.

  5. Sign

    Your client accepts by typing their name. The signature is stored with a record of when it was made and what was signed.

Principles

What we hold the product to

Know rather than guess.
Tracking records things that happened: an open, time spent on a section, how far the page was scrolled, a return visit. The engagement score is calculated from those events and nothing else.
Keep complexity out of the way.
The person reading your proposal opens a link. No account, no download, no plug-in. Tracking, follow-ups and signing work around the proposal instead of standing in front of it.
Make signals useful, not impressive.
The engagement score adds up four things you can check yourself: opens, return visits, time on pricing and scroll depth. It helps you decide which proposal to look at first. It is not a prediction of who will buy.
Respect the person reading.
Declario does not use cookies to track the people who read your proposals. A visit is identified only while the page is open, and a reader never has to sign up to read, comment or sign.

The company

Who is behind Declario

Declario is a product of Binary Brain Technologies sp. z o.o., a limited liability company registered in Poland.

Legal name
BINARY BRAIN TECHNOLOGIES SP. Z O.O.
NIP
7133142056
REGON
54334690400000
KRS
0001207918
Country
Poland

Questions about Declario or the company?

Send us a message. It goes straight to the team.